Blog

A Digital Presence for Global Impact

2026/05/05 - By Michaela Watkins

For more than two decades, Solimar International has worked with destinations, governments, nonprofits, and communities around the world to advance sustainable tourism as a tool for conservation and economic development. Their work spans continents and disciplines, connecting tourism strategy, destination management, conservation, and community development into a unified mission-driven approach. As the organization continued to […]
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Reimagining Annapolis Boat Shows Advertising

2026/04/05 - By Michaela Watkins

Flip through any marine publication and a familiar pattern emerges. Beautiful boats. Open water. Sunset light. Lifestyle photography that captures the essence of boating, but often blends together across pages and brands. As one of the most established events in the maritime industry, Annapolis Boat Shows didn’t need more visibility. It needed distinction. Symmetry worked […]
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A Region Redefining Its Outdoors

2026/03/05 - By Michaela Watkins

The outdoor economy is becoming one of the most important forces shaping Appalachia’s future. Across West Virginia and the broader region, communities, businesses, and policymakers are working to align recreation, tourism, workforce development, and conservation into a shared path forward. The West Virginia Outdoor Economy Summit was created as a central gathering point just for […]
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From Snow Closures to City Hall: Orchestrating Communications for the 2026 DC Auto Show

2026/02/09 - By Michaela Watkins

When the 2026 Washington, D.C. Auto Show returned to the Walter E. Washington Convention Center, it delivered far more than headline making vehicles and immersive experiences. It unfolded in a fast moving, high stakes communications environment where timing mattered, clarity was critical, and every message carried weight. As the agency responsible for press and communications, […]
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Above and Beyond for the Annapolis Boat Shows

2025/10/16 - By Michaela Watkins

This fall, the Annapolis Boat Shows hosted back-to-back weekends of excitement with the Annapolis Powerboat Show and Sailboat Show at downtown’s City Dock, and Symmetry Agency was proud to play a pivotal role in supporting both events. Celebrated for record guest and exhibitor turnout, these shows are more than just expos; they are marquee events […]
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Supporting the Mission: Healing Appalachia 2025

2025/09/21 - By Michaela Watkins

This year’s Healing Appalachia festival marked another milestone for Hope in the Hills, drawing over 20,000 attendees from 40 states and eight countries to Ashland, Kentucky, for three days of music, recovery, and community. What began as a grassroots movement has grown into the largest recovery-based music festival in the world — blending world-class performances […]
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Symmetry Marks Fourth Year Leading PR for the D.C. Auto Show

2025/02/05 - By Michaela Watkins

For the fourth consecutive year, Symmetry assisted with communications and public relations for the Washington, D.C. Auto Show, held at the Walter E. Washington Convention Center. The 2025 show opened to strong attendance and extensive media coverage, highlighting innovation, community engagement, and the future of mobility. In the hours leading up to opening morning, a […]
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Marketing Success For Fall Shows

2024/10/17 - By Michaela Watkins

This fall, power and sailboat enthusiasts from across the country descended upon downtown Annapolis for the highly anticipated 54th annual Annapolis Sailboat Show and 51st annual Annapolis Powerboat Show. Both events offered incredible experiences for boating aficionados, from climbing aboard hundreds of boats to checking out all of the latest tech and gear. Behind the […]
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Strategic Support Fuels Healing Appalachia

2024/09/26 - By Michaela Watkins

Healing Appalachia once again captivated music fans from all over the world, featuring standout performances by Grammy-nominated Tyler Childers., Geno Seale, Shooter Jennings, Sierra Hull, Alabaster Boxer, and many more. Drawing over 10,500 attendees to the State Fairgrounds of West Virginia in the beautiful Greenbrier Valley, the three-day-long festival became a powerful blend of music […]
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Two Years Of Oysters, Blues & Brews

2024/09/10 - By Michaela Watkins

The second annual Oysters, Blues & Brews (OBB) festival once again delivered a fun-filled day of live music, fresh oysters, and fishing activities, drawing more than 2,000 attendees. What started as a vision by Symmetry has grown into a highly anticipated event, bringing together key players to create a seamless and memorable experience for all. […]
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Tackling Invasive Species

2024/04/20 - By Michaela Watkins

Fish & Hunt Maryland embarked on an ambitious journey to address the growing challenge of invasive species in Maryland’s waterways, specifically focusing on the blue catfish. At the forefront of this initiative was our agency, leading the charge from campaign conception to its successful execution. The invasive campaign, built around the innovative Maryland’s Catfish Trail, […]
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Whizzbanger’s Ball: A Symmetrical Soiree

2024/02/19 - By Michaela Watkins

For the past 16 months, the creative minds at Symmetry Agency have been hard at work alongside WhizzbangBAM! and the Summit Bechtel Reserve, crafting a unique vision set to revolutionize the world of outdoor music festivals. The highly anticipated Whizzbanger’s Ball, an electrifying fusion of live music and outdoor adventure, slated to take place at […]
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Helping Drive the 2024 Washington, D.C. Auto Show

2024/01/30 - By Michaela Watkins

Once again, Symmetry Agency takes pride in its pivotal role in the triumphant conclusion of the 2024 Washington, D.C. Auto Show, which wrapped up on Sunday, January 28th. This annual extravaganza, renowned for showcasing the cutting-edge innovations of the automotive industry while nurturing discussions on crucial public policy and technological advancements, experienced an unparalleled level […]
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Award Winning Campaign

2023/11/10 - By Michaela Watkins

Over the summer, Queen Anne’s County (QAC) hired our team to transform their digital landscapes and redefine tourism promotion. The culmination of this collaboration was the prestigious Best Digital Campaign Award from the Maryland Tourism and Travel Summit, an accolade that crowned the county’s “Crabs and Crushes” campaign as a beacon of innovation and success. […]
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Back-To-Back Fall Shows

2023/10/22 - By Michaela Watkins

Our latest press release for long-term client, the Annapolis Boat Shows, as they celebrated their 2023 back-to-back shows. The Annapolis Boat Shows recently concluded their autumn double-header with the Annapolis Powerboat Show (October 5-8) and the Annapolis Sailboat Show (October 12-15). Held in the historic seaport town of Annapolis, the shows drew enthusiastic crowds […]
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A Behind-the-Scenes Look

2023/09/02 - By Michaela Watkins

In a bid to revolutionize their promotional strategy, the Washington Area New Dealers Association (WANDA) recently enlisted the expertise of Symmetry Agency. The mission? To revamp the promotional videos for their Automotive Dealership Excellence and Inclusion (ADEI) training program. The ambitious project spanned two full days, taking our team across Maryland and Virginia to capture […]
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A Rocking New Client

2023/06/24 - By Michaela Watkins

Music festivals are more than just stages and melodies; they are a celebration of culture and a gathering of like-minded enthusiasts. The 2023 Let’s Go! Music Festival aimed to redefine the festival experience by providing an unforgettable celebration of sound and art. To achieve this, they needed to get the word out to a broader […]
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Heightened Experiences At The Spring Boat Shows

2023/04/30 - By Michaela Watkins

Our agency prides itself on having the ability to roll up our sleeves and help out in any way. For the Annapolis Boat Shows, their spring shows are known as the kick-off to the boating season. In comparison to their fall sister shows, they have more of a festival style vibe. In an effort to […]
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Cobia Fishing With Torrey Smith

2023/03/11 - By Michaela Watkins

Symmetry had the pleasure of making a significant connection with the one and only Torrey Smith, a former Maryland Terp and Baltimore Raven. Following his successful football career, Torrey has made great strides in giving back to his community. One such way is through his youth organization, LEVEL82. LEVEL82 strives to create a gathering space […]
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2023 Washington, D.C. Auto Show Welcomes Biden Administration Members

2023/01/11 - By Michaela Watkins

The Washington, D.C. Auto Show welcomed two senior Biden-Harris administration officials and dozens of media representatives on Wednesday, January 25 to discuss the future of the electric vehicle market in the nation. Energy Secretary Jennifer Granholm and White House Climate Advisor Ali Zaidi began their tour on the corner of L Street and 9th Street […]
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A New-Aged Brand For An Evolving Client

2022/11/11 - By Michaela Watkins

The Washington, D.C. Auto Show has been in existence for over 80 years. Adapting with the times, Symmetry helped create and launch a brand new website that successfully showcases the growth of their show throughout the years. The streamlined, modern design offers easy navigation, a user-friendly interface, and attractive visual elements that speaks volumes to […]
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Symmetry Launches Harvester

2022/09/24 - By Michaela Watkins

The 50th anniversary of National Hunting and Fishing Day on September 24 marks the launch of a new virtual media platform dedicated to sportsmen and women. Harvester’s aim is to unite hunters, anglers, and shooting sports enthusiasts using their combined passion for the great outdoors. As an industry-wide centralized resource, Harvester will strive to grow […]
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Exciting New Client

2021/11/29 - By Michaela Watkins

Symmetry is humbled to announce the Washington, D.C. Auto Show has become our newest client. Members of the Auto Shows team reached out following their finding of our involvement with the Annapolis Boat Shows. They expressed their interest to work with us based on our ability to market and promote such substantial sized shows throughout […]
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Pop-Up Culture in Annapolis

2021/09/03 - By Michaela Watkins

Annapolis Town Center (ATC), is an entertainment-focused, mixed-use destination. Like most shopping locations and businesses, ATC struggled to keep their tenants’ doors open amid the 2020 COVID restrictions and shelter-in-place mandates. Now, a year later, as vaccines are distributed and restrictions are lessening; it was time to create an aggressive campaign that would drum up […]
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Welcomed 500+ Patrons During New Client’s Grand Opening VIP Event

2021/08/09 - By Michaela Watkins

Award-winning, seasonally-inspired restaurant and bar, True Food Kitchen, became Annapolis Town Center’s newest tenant during the summer of 2021. Nationally known for their delicious dining and mindful nutrition, the restaurant brings with it a celebrity presence with founder Sam Fox, Integrative Medicine Expert Dr. Andrew Weil, and restaurant backer Oprah Winfrey. Following suit of its […]
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Outdoors With Fish & Hunt Maryland

2021/05/11 - By Michaela Watkins

Fish & Hunt Maryland (FHMD) has continued in its efforts to become the leading source for all things fishing and hunting in Maryland. Providing weekly content updates, resources, links, and information on where to go, what to do, and how to do it. Ensuring that they reach their intended audiences to the fullest capacity, FHMD […]
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Client Celebrates Sold Out Reopening Following Pandemic

2021/04/29 - By Michaela Watkins

Event organizations are coming off of one of their most difficult years yet. In 2020, COVID-19 shut down performance venues, sporting events, and all large indoor and outdoor gatherings around the globe. Our client, the Annapolis Boat Shows, seemed to be one that was hit the hardest. Their four shows for the 2020 season were […]
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What Is A Brand?

2020/10/06 - By Michaela Watkins

Brands are not tangible things. They are mental and creative entities that consumers have a relationship with. A logo, product, website, and slogan are aspects that make up a brand’s identity, but these details alone are not the brand itself. Just like how your clothes and speech can express your identity, it can hardly define […]
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New Client Celebrates 50 Year Milestone

2020/09/30 - By Michaela Watkins

The beginning of 2019 prompted a new, long term relationship between Symmetry and the Annapolis Boat Shows. Becoming their agency of record, we took on assisting the shows’ management team with ongoing communication, marketing, and creative efforts to help execute their spring and fall boat shows. As a staple to downtown Annapolis, the Annapolis Boat […]
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Industries We’d Like to Brand

2020/09/25 - By Michaela Watkins

We have had the opportunity to work with many different industries and companies over the years. Our consulting, marketing, and design work has reached non-profits, large events, tourism agencies, restaurants, conferences, and so much more. This experience has provided us with a solid base and broad knowledge to support any current or future client. As […]
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Tenant Focus with Annapolis Town Center

2020/09/16 - By Michaela Watkins

The Annapolis Town Center is an open-air, mixed-use property boasting a plethora of stores, restaurants, and businesses. Combining commerce and culture, the Town Center regularly holds a variety of events, both big and small, to provide the local community with opportunities to gather and participate in supporting their tenants. When COVID hit, there was a […]
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Resume Qualifier: Working From Home With Kids

2020/09/09 - By Michaela Watkins

If you thought working from home wasn’t hard enough, welcome to 2020. The coronavirus pandemic turned those who frequented the office on a regular basis into bonafide multi-taskers; balancing work, home — and for some — kids. No matter the age or amount of children you have, varying challenges presented themselves over the duration of […]
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Where Work Meets Play

2020/09/02 - By Ben Isenberg

For as long as I can remember, I could be found in the woods hunting or on the water hooking fish. As a child, I would explore as much of the wildlife as I could and take note of what I saw in hopes of discovering more than the previous day. As soon as I […]
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Best Posting Practices I’ve Learned (as a Zoomer)

2020/08/26 - By Michaela Watkins

Although my first phone wasn’t a smartphone, I’m a digitally native 22-year-old, who likes to think I know a thing or two about the social-media world. My phone is in my hands before I even open my eyes in the morning, I’m part of the 1 billion monthly active users on Instagram, and I don’t […]
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Bagley & Rhody Recap

2020/08/24 - By Michaela Watkins

Change is a good thing. When local boutique law firm, Bagley & Rhody, made the announcement of new leadership and the construction of a new location, an upgrade to their brand and website seemed to be the perfect addition to reflect their company’s growth and commitment to excellent service. A gentle nod to their history […]
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A Virtual Experience: Annapolis Town Center

2020/08/22 - By Michaela Watkins

The Annapolis Town Center has spent the past few months adapting to a new way of retail, dining, and community events. To support our client, the Symmetry team reworked the Town Center’s campaigns for the spring/summer of 2020. When Annapolitans experienced the impact of COVID-19, our focus moved from shopping and dining-in to supporting the […]
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A Message To Our Community: #WeAreAnnapolis

2020/08/19 - By Michaela Watkins

One of the defining pillars in our identity as an agency is our community. Annapolis is our home. Over the years, working with multiple clients within Anne Arundel County, our work has strongly focused around the local shops, restaurants, boutiques, studios, and museums, as well as the wonderful personalities that run them. We find the […]
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Importance of Company Happy Hour

2020/08/18 - By Michaela Watkins

If we’ve learned anything from Mad Men, it’s that no office is complete without a drink cart (that was the message in Mad Men, right?). Whether it’s celebratory champagne or a late-night old fashioned, we know the benefits of balancing work and play. Having a happy hour with team members provides an opportunity to interact […]
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Fish & Hunt Maryland Brand

2020/08/11 - By Ben Isenberg

After developing a collaborative relationship with the Maryland Department of Natural Resources, our team was asked to develop Fish & Hunt Maryland (F&HMD) at the request of eight sportsmen’s groups under the auspices of the Maryland Legislative Sportsmen’s Foundation. The goal in developing F&HMD was to speak with men and women of the sporting […]
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Don’t Ruin My Brand: Instagram Bio or Lifestyle

2020/08/04 - By Michaela Watkins

Many would argue that personal and business branding is more important now than ever before. It is simply the way in which you show off who you are and what you stand for; almost as if you are setting the scene of your own personal or professional story. Having a background in filmmaking allowed me, […]
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Finding Inspiration in New Cities

2020/07/07 - By Michaela Watkins

How our creative team finds artistry around any corner. Inspiration. As a professional creative, being inspired is our bread and butter. It pays our rent, our monthly car payment, and food and utility bills. Sadly, we don’t always make becoming inspired a top priority. It often gets pushed to the back burner of our life […]
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Instagram Do’s & Dont’s

2020/06/30 - By Michaela Watkins

The ability to build a brand and curate a unique aesthetic has never been easier. Instagram has really changed the game for companies looking to build a following and affinity for what they do. The platform goes beyond just sharing photos. A feed that is intentionally crafted will keep people coming back. Below are some […]
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