Access Appalachia

Access Appalachia is a regional media and marketplace platform founded by Symmetry Principal Ben Isenberg to help grow Appalachia’s outdoor economy through authentic storytelling, tourism, and business connections. Created to bridge the gap between travelers and the outfitters, guides, destinations, nonprofits, and small businesses that define the region, the platform showcases the people and places driving Appalachia’s outdoor recreation industry.

Symmetry led the brand strategy, identity development, website design, content strategy, and launch of the platform, creating a digital destination that inspires exploration while generating economic opportunity for local communities. Through articles, photography, video, podcasts, and a growing business marketplace, Access Appalachia is helping redefine how the region is discovered by elevating local voices and connecting visitors with authentic experiences across Appalachia.