Ben Isenberg
Ben Isenberg began his career with a foundation in Environmental Science and a passion for sustainable conservation practices, which naturally evolved into a focus on destination marketing. Over the past two decades, he has supported major tourism initiatives for destinations such as the US Travel Association, Mexico, Jamaica, Namibia, Orlando, Boston, St Lucia, Annapolis, Alexandria, Armenia, Mystic, and Washington, DC. In the hospitality sector, Ben has led strategic marketing efforts for top brands including the Palms Casino Resort, Ritz-Carlton Hotel Company, and Choice Hotels International.
Today, Ben leads Symmetry, a hospitality-focused marketing agency that partners with destinations, hospitality companies, and events to develop brand strategies, grow audiences, and drive economic impact. Under his leadership, Symmetry has helped produce and promote major events including the International Hospitality Investment Forum, the Washington, DC Auto Show, the Annapolis Boat Shows, Whizzbangers Ball, Healing Appalachia, and a portfolio of regional festivals and community-driven experiences.
Ben relocated to West Virginia in 2022 through the Ascend WV program and now calls the Greenbrier Valley home with his wife and two teenage children. He is an avid outdoor enthusiast, a NICA coach for the Greenbrier Valley Hellbenders youth mountain bike team, and a founding board member of the Greenbrier Valley Off-Road Biking Association (GVORBA), where he works to advance trail development and outdoor recreation access across the region.